British Fashion designer Bella Freud has collaborated with Maria Speake – co-founder of design and salvage mecca Retrouvius – to apply her cool-girl chic to Helios 710, a three bedroom penthouse in The Helios, a circular Grade II-listed building at Television Centre, the former BBC headquarters in White City. Synonymous with elegant West-London style, Bella Freud’s beautifully made, covetable clothing is informed by a passion for music, art and cinema, and the beguiling irreverence of rock n’ roll glamour. For Helios 710, they have created an interior that echoes spaces dear to Bella’s heart, with art and objects that share cultural references familiar from her fashion.
The bold colour, eclecticism and glamour of the 1970s have been a key reference. Vibrant block colours – angelica green, lipstick red and marigold used on the floor and walls – act as a dynamic framing device for objects and occupants alike. The apartment has been furnished with vintage pieces, alongside special edition rugs featured as carpets and wall hanging. The rugs are inspired by the text on Bella Freud’s signature sweaters and are made in collaboration with the Rug Company. Artworks include photographs from Lorena Lohr, sexy, colourful and subversive plates by Eliza Hopewell, and op-art prints by Jacob Wolff. All are available to order.